Snugpak® is a true, pioneering British company, starting out as an original cottage industry in the 1970s, and developing into a worldwide brand. Based for over thirty years in the Yorkshire countryside, Snugpak’s success has endured through passing skills down through generations, while taking on the best that technology has to offer.Snugpak
…while doing high risk repair work on oil rigs, Brett saw his American co-workers wearing body warmers, and knew there would be a great market for them in the UK. He set to work on the designs, making patterns on his kitchen table and learning to sew. He used his free weekends to sell his products on local markets whilst paying the mortgage with his day job.
Innovation that would change the market forever
As demand grew, he started to take on sewing staff, rented a small unit in Silsden and started to advertise his products nationally at outdoor exhibitions. The range had expanded further into clothing and was about to leap into the pack size sleeping bags that have made the company famous. Before long, he approached a local engineer to produce bespoke machinery to reduce costs and save time, bringing a new level of automation to the industry. These unique techniques allowed him to competitively bring his ideas of low weight and low pack size sleeping bags to a market that would be forever changed by this kind of innovation.
In demand during military conflicts
In the 1980s, the pioneering Softie® insulated sleeping bag range was launched, and was unlike any synthetic sleeping bag on the market. Now, firmly established in the camping and outdoor market word started to spread within the military about the superior performance of Snugpak® sleeping bags and insulated clothing, and it was not long before olive green options of product were widely available. Versions of the Snugpak® Softie® product have been used in every conflict since the Falklands war and have been used by military forces around the globe including USA, Australia and Europe.
Returning to their roots in the 1990s, Snugpak® developed a synthetic fill, deep sea diving insulated suit (for another Great British company, Weezle™) which demonstrated that, along with the sleeping bags and jackets, the insulation continues to protect the user if they accidently get wet. The suit went on to win the Millennium Product Award for its design.
The 2000s have seen the company grow from a strong British manufacturing company into an internationally recognised brand, twice winning the Queens Award for Enterprise in International Trade.
2006 saw the retirement of the original company owner, but it was business as usual, with the long term company directors seamlessly carrying on the legacy and commitment to affordable, British manufacturing.
Snugpak is proud of its heritage, of its skilled, hard-working and loyal team and it’s base in the heart of the beautiful Yorkshire countryside. Known for quality and great customer service the world over, it’s Snugpak’s mission to keep innovating and bringing pioneering design to all lovers of the great outdoors for many years to come.
Measurements and weights are for guidance only. Snugpak’s performance figures are drawn from over thirty years of experience and customer feedback. Our comfort figure assumes you will be sleeping lightly clothed (thermal base layer or PJ’s) within a tent on a good quality sleep mat, at this external temperature the majority of users will feel comfortable and get a good night’s sleep. The extreme temperature ratings are temperatures the sleeping bags have been used at by fit individuals with the minimum of discomfort.
There are many variables involved in a good nights sleep, not least fitness and metabolism, if in doubt stick to the comfort figure.