Our Journey to Winning the UK Outdoor Industry Awards 2017

For many years we have been attending the UK Outdoor Industry Awards with the hopes of taking home the award for best ‘Sleeping’ category, and this year was the year we could finally say we have achieved it! Our Snugpak Hammock Cocoon was nominated for the sleeping category award, and after some tough competition and a few knockout stages we reached the final and took home the prize. We would like to say thank you to everyone who was involved and who voted for us.

Our journey to the award’s started last year when our Hammock Cocoon was put forward at the Outdoor Trade Show (OTS 2016), against over 100 other entries, safe to say there was going to be some tough competition, but our Hammock Cocoon passed the rigorous examinations and impressed the judges enough for us to be put through to the next round.

Online voting was the final stage of the 2017 awards process, where outdoor enthusiasts were able to vote for their favourite finalists online. As we were up against five other finalists, we needed all the help we could get, so after some marketing meetings and a few ‘brews’, we decided that using social media would be a good way to show to our customers that we needed their help to win the award. All The finalists’ products from all ten categories were also displayed to over 50,000 consumers at the Outdoor Adventure & Camping Show in February (16th – 19th) 2017.

The winners for all the categories of this year’s UK Outdoor Industry Awards were announced on 15th March at the OIA Conference Gala Dinner in Harrogate. Turning up to the event we had no idea who was going to win the award but we were extremely confident that we could win it, which we did!

We would like to say thank you again to everyone who voted for us and everyone at UK Outdoor Industry Awards for presenting us the award. The Hammock cocoon is available to buy from our website here http://www.snugpak.com/outdoor/hammock-cocoon

Or find your nearest Stockist here http://www.snugpak.com/stockists

About the Author:
Snugpak® is a true, pioneering British company, starting out as an original cottage industry in the 1970s, and developing into a worldwide brand. Based for over thirty years in the Yorkshire countryside, Snugpak’s success has endured through passing skills down through generations, while taking on the best that technology has to offer.

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